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7
HotActiveEMEA@ProductManagement

HoReCa Digital Loyalty Platform - Spain

Spanish bars and restaurants (HoReCa) lack a modern loyalty program from HEINEKEN. Competitors offer digital rewards and ordering. We're losing tap ha...

6
HotActiveAmericas@ProductManagement

Unified Feedback Portal for OpCos

Each OpCo has its own customer feedback system. There's no global view of customer sentiment, making it impossible to identify cross-regional issues o...

0
DraftAPAC

Responsible Drinking Companion App - APAC

HEINEKEN APAC needs to demonstrate commitment to responsible drinking but current programs are passive (posters, website). Young consumers (21-30) wan...